Would you like to enjoy the Hofbräuhaus atmosphere at home or give it as a gift? If so, explore and discover the wide range of products offered in our shops.

Fan shop

Whether it’s glasses, steins, accessories or clothing – experience the whole world of Hofbräuhaus fan merchandise in our shop located right next to the main entrance. Alternatively, you can find the entire merchandise selection in our online fan shop or in the free shopping app.

Beer shop

All Hofbräu beers, whether classics, wheat beers or seasonal specialties, can be ordered at your leisure from the Hofbräu online beer shop. Choose from attractive trial packages or build your own favorite package. Cheers!

Beer tokens

At the Hofbräuhaus we maintain the tradition of the famous beer token. A beer token has the value of one Mass of beer (1.0L/34oz) and won’t lose its value, even if the beer prices increase. Just ask your server at the Hofbräuhaus for more details.


The Hofbräuhaus experience is a great idea for a gift. If you wish, you can buy our gift vouchers in our reservation office on the first floor.